Kodirova Zulhumor Namazovna

1 works

Senior Lecturer, Department of Finance and Accounting, Tashkent University of Applied Sciences

1. WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES

   Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola

   ArticleConsumer Retail Behavior StudiesInnovation Science and Technology20250 citations

   ABIABI:AkademIndex/openalex/2025.article.003977