Joe Hazzam

1 works

Staffordshire Business School, Staffordshire University

1. The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

   Blend Ibrahim, Razan Awadallah Awwad, Joe Hazzam +2

   ArticleAI in Service InteractionsJournal of Foodservice Business Research20250 citations

   ABIABI:AkademIndex/openalex/2025.article.010916