S. Usha

1 works

School of Management, Hindustan Institute of Technology and Science,Chennai,India

1. The Impact of Influencer Marketing on Brand Authenticity in Digital Campaigns

   Harshit Tiwari, Neha Sharma, G. Premananthan +3

   ArticleDigital Marketing and Social Media20250 citations

   ABIABI:AkademIndex/openalex/2025.article.018485