Digital Marketing and Social Media

278 works

What is the current state of integrating digital marketing into entrepreneurship:
Shaxnoza Djasurovna Ergashxodjayeva, Laylo Abdukhalilova, Diyora Usmonova +1
ArticleDigital Marketing and Social Media202233 citations
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Intelligent Internet Communication for Mobile Tourism Applications A Systematic Mapping
Nozima Zufarova, Zilola Kasimova, Saidamir Aripkhodjaev
ArticleDigital Marketing and Social Media202426 citations
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A systematic mapping study of using artificial intelligence and data analysis in digital marketing: Revealing the state of the art
Nargiza Alimkhodjaeva
ArticleDigital Marketing and Social Media202224 citations
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Navigating the Digital Landscape: Enhancing Service Discovery and Portability in Digital Marketing Strategies
Ergashxodjaeva Shaxnoza Djasurovna, Kurolov Maksud Obitovich, Axmedov Ikrom Akramovich
ChapterDigital Marketing and Social MediaLecture notes in computer science202421 citations
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Network Driven Social Responsibility of Small Enterprises Through Advanced Data Capture Technologies
Gulsara Ostonakulova, Sitora Sayfitdin's qizi Odilova, N. A. Abdurashidova +1
ArticleInnovation and Socioeconomic Development202419 citations
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Artificial Intelligence in Marketing Communication and Customer Satisfaction
Nargiza Alimkhodjaeva, Murshida Minarova, Elshod Nabiev +1
ArticleAI in Service Interactions202419 citations
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A Systematic Mapping Study of Using the Cutting-Edge Technologies in Marketing: The State of the Art of Four Key New-Age Technologies
Kongratbay Sharipov, N. A. Abdurashidova, Aziza Valiyeva +3
ChapterDigital Marketing and Social MediaLecture notes in computer science202317 citations
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Digital Marketing Approaches in Blockchain Based Play to Earn Ecosystems A Systematic Mapping
Nozima Zufarova, Zilola Kasimova, Saidamir Aripkhodjaev
ArticleBlockchain Technology Applications and Security202414 citations
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Artificial Intelligence Enabled Eco Marketing Communications and Sustainable Consumer Prioritization
Oybek Eshbayev, Gulchekhra Matkarimova, Dilnaz Kudaynazarova +3
ArticleDigital Marketing and Social Media202413 citations
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Advanced data capturing and networking technology in Grape Growing Marketing and Customer Behavior Modeling
Gulsara Ostonakulova, Nargizakhon Shamshieva, Mumtozbegim Xolmatova +1
ArticleCustomer churn and segmentation202412 citations
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Ways of Improving Marketing Communications
Anton Andreevich Andryakov, Sindarov Sherzod Egamberdievich, Radjabov Ozod Sattorivich +2
ArticleMarketing and Advertising Strategies2019 International Conference on Information Science and Communications Technologies (ICISCT)20199 citations
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Linking the potentials of customer behavior focused digital marketing technologies and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by digital marketing technologies
Nafosat Sharopova
ArticleDigital Marketing and Social Media20229 citations
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Digital Marketing ESG Factors and Retail Trade Development Through Social Media Analysis
Laylo Abdukhalilova
ArticleDigital Marketing and Social Media20248 citations
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Application of analytical hierarchy process model in selecting an appropriate digital marketing communication technology: A case study of a textile company
Bekzod Tokhirovich Mukhsinov, Shaxnoza Djasurovna Ergashxodjayeva
ArticleDigital Marketing and Social Media20228 citations
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TOURISM 4.0: OPPORTUNITIES FOR APPLYING INDUSTRY 4.0 TECHNOLOGIES IN TOURISM
Gulnora K. Abdurakhmanova, Олим Астанакулов, Sanjar Goyipnazarov +1
ArticleDigital Marketing and Social Media20227 citations
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Modeling and Applying Implicit Dormant Features for Recommendation via Clustering and Deep Factorization
Alpamis Kutlimuratov, Akmalbek Abdusalomov, Rashid Oteniyazov +2
ArticleRecommender Systems and TechniquesSensors20227 citations
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The role of social media, user generated platforms and crowd sourcing in the development of tourism destinations
SOBIROV BAKHTISHODOVICH BOBUR, Obidjon Khamidov, Olim Pardaev +3
ArticleDigital Marketing and Social MediaJournal of Hospitality Management and Tourism20156 citations
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Using the Digital Ecosystem in Tourism Clusters in Green Tourism
Sergey Yekimov, Bobur Sobirov, Khasan Turdibekov +2
ChapterDigital Platforms and EconomicsLecture notes in networks and systems20226 citations
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Evaluating the Factors Affecting Consumer's Online Shopping Behavior: The Case of Uzbekistan
Zebo Kuldasheva, Nilufar Ismailova, Muhammad Eid Balbaa
ArticleTechnology Adoption and User BehaviourThe 5th International Conference on Future Networks & Distributed Systems20215 citations
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Marketing analytics: The bridge between customer psychology and marketing decision‐making
Rituparna Basu, Weng Marc Lim, Anil Kumar +1
ArticleBig Data and Business IntelligencePsychology and Marketing20234 citations
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Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach
Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4
ArticleDigital Marketing and Social MediaJournal of Business Research20234 citations
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Mediating Role of ESG Practices in Determining M&A Premiums in Info-Communications
Sergei Grishunin, Ekaterina Burova, Svetlana Suloeva +2
ChapterFinTech, Crowdfunding, Digital FinanceLecture notes in computer science20244 citations
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Prospects of using strategic communication in sustainable tourism promotion
Odil Radjabov, Istamkhuja Olimovich Davronov, Mohichehra Boltayeva +2
ArticleDiverse Aspects of Tourism ResearchFrontiers in Sports and Active Living20254 citations
ABI
The Impact of Innovation and Digitalization on Service Sector at Post-pandemic era
Muhammad Eid Balbaa, Nilufar Ismailova, Zebo Kuldasheva
ArticleDigital Marketing and Social MediaThe 5th International Conference on Future Networks & Distributed Systems20214 citations
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EduSMM as a Training Module in the Curriculum of the Advanced Training Course for Academic Staff
Aziz Eminov, Feruza Zakirova, Golibjon Otamurodov +1
ArticleDigital Marketing and Social Media20213 citations
ABI