Rituparna Basu

4 works

International Management Institute Kolkata India

1. Twenty‐five years of consumer vulnerability research: Critical insights and future directions

   Rituparna Basu, Anil Kumar, Satish Kumar

   ArticleInnovation and Socioeconomic DevelopmentJournal of Consumer Affairs20235 citations

   ABIABI:AkademIndex/openalex/2023.article.000096

2. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   ArticleBig Data and Business IntelligencePsychology and Marketing20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000026

3. Dark tourism research: a bibliometric analysis and future research directions

   Anil Kumar, Rituparna Basu, Satish Kumar +1

   ArticleMemory, Trauma, and CommemorationAsia Pacific Journal of Tourism Research20242 citations

   ABIABI:AkademIndex/openalex/2024.article.000318

4. Do eco-labels trigger green product purchase intention among emerging market consumers?

   Anil Kumar, Rituparna Basu

   ArticleEnvironmental Sustainability in BusinessJournal of Indian Business Research20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000201