Weng Marc Lim

2 works

Faculty of Business, Design and Arts Swinburne University of Technology Sarawak Campus Kuching Sarawak Malaysia

1. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   ArticleBig Data and Business IntelligencePsychology and Marketing20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000026

2. Women’s advancement into leadership in tourism and hospitality: a feminist interactionist perspective in a collectivist, developing Asian country

   Md Asadul Islam, Weng Marc Lim, Prachi Thakur +2

   ArticleHospitality and Tourism EducationTourism Recreation Research20260 citations

   ABIABI:AkademIndex/openalex/2026.article.020888