Psychology and Marketing

2 works

Journal · ISSN 0742-6046

1. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   ArticleBig Data and Business IntelligencePsychology and Marketing20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000026

2. Beyond Traditional Metrics: Developing and Validating a Multidimensional Scale for Consumer Financial Well‐Being

   Mandeep Mahendru, Gagan Deep Sharma, Nisreen Ameen +3

   ArticleFinancial Literacy, Pension, Retirement AnalysisPsychology and Marketing20250 citations

   ABIABI:AkademIndex/openalex/2025.article.008120