Psychology and Marketing

Работ: 2

Журнал · ISSN 0742-6046

1. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   СтатьяBig Data and Business IntelligencePsychology and Marketing2023Цитирований: 4

   ABIABI:AkademIndex/openalex/2023.article.000026

2. Beyond Traditional Metrics: Developing and Validating a Multidimensional Scale for Consumer Financial Well‐Being

   Mandeep Mahendru, Gagan Deep Sharma, Nisreen Ameen +3

   СтатьяFinancial Literacy, Pension, Retirement AnalysisPsychology and Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.008120