Chapter

Navigating the Digital Landscape: Enhancing Service Discovery and Portability in Digital Marketing Strategies

Ergashxodjaeva Shaxnoza DjasurovnaDepartment of Marketing, Tashkent State University of Economics, I. Karimov Street, 49, Tashkent, 100066, UzbekistanKurolov Maksud ObitovichDepartment of Marketing, Tashkent State University of Economics, I. Karimov Street, 49, Tashkent, 100066, UzbekistanAxmedov Ikrom AkramovichDepartment of Marketing, Tashkent State University of Economics, I. Karimov Street, 49, Tashkent, 100066, Uzbekistan

Lecture notes in computer sciencebook series2024en

ABI

Abstract

No abstract available.

Topics

Digital Marketing and Social Media Technology Adoption and User Behaviour Service and Product Innovation

Identifiers

DOI: 10.1007/978-3-031-60997-8_21

Citations and references

Cited by 21 13 references

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