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Nargiza Alimkhodjaeva

9 works

Department of Marketing, Tashkent State University of Economics, Uzbekistan

  1. A systematic mapping study of using artificial intelligence and data analysis in digital marketing: Revealing the state of the art

    Nargiza Alimkhodjaeva

    ArticleDigital Marketing and Social Media202224 citations
    ABI

  2. Organizational and Economic Aspects of the Development of the International Tourism and Hospitality Industry

    Sayyora Safaeva, М. Т. Алиева, Laylo Toktasinovna ABDUKHALILOVA +2

    ArticleEducation, Innovation and Language StudiesJournal of Environmental Management and Tourism202020 citations
    ABI

  3. Artificial Intelligence in Marketing Communication and Customer Satisfaction

    Nargiza Alimkhodjaeva, Murshida Minarova, Elshod Nabiev +1

    ArticleAI in Service Interactions202419 citations
    ABI

  4. U Shaped Impact of Digital Technology Adoption on Environmental Sustainability

    Nargiza Alimkhodjaeva

    ArticleTechnology Adoption and User Behaviour202413 citations
    ABI

  5. Crowd marketing in marketing research

    Laylo Tokhtasinovna Abdukhalilova, Nargiza Alimkhodjaeva

    ArticleDigital Marketing and Social MediaSouth Asian Journal of Marketing & Management Research20210 citations
    ABI

  6. The need for internet marketing in a competitive environment

    Nargiza Alimkhodjaeva, Murshida Minarova

    ArticleDiverse Scientific Research in UkraineAsian Journal of Research in Business Economics and Management20210 citations
    ABI

  7. THE ESSENCE AND SIGNIFICANCE OF THE BRANDING CONCEPT IN THE SYSTEM OF INNOVATIVE MARKETING

    Nargiza Alimkhodjaeva

    ArticleBusiness Strategy and Innovation20220 citations
    ABI

  8. O‘ZBEKISTON RESPUBLIKASIDA KIYIM ISHLAB CHIQARISH SANOATINING RIVOJLANISHI

    Nargiza Alimkhodjaeva

    ArticleEducation, Innovation and Language StudiesIqtisodiy taraqqiyot va tahlil20250 citations
    ABI

  9. Neuro-Affective Customer Analytics in Fashion Retail: A Model for Emotion-Driven Product Design and Marketing Strategy

    Nargiza Alimkhodjaeva, Elshod Nabiev, Murshida Minarova +1

    ArticleConsumer Retail Behavior Studies20250 citations
    ABI