Crowd marketing in marketing research

Abstract

This article describes the types of crowd marketing, its application, and explores the benefits and drawbacks of using crowd marketing. Research has concluded that careful application of crowd marketing can be effective for companies. This helps to create high quality links that are memorable for search engines. Thus, spam content decreases and the mass of quality content increases, which leads to the advertised site.

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Identifiers

DOI

10.5958/2249-877x.2021.00006.0

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