Diyora Makhmud kizi Usmonova

2 works

Associate Professor, Department of Marketing, TSUE, PhD

1. THE IMPACT OF GENERATIVE AI ON CONTENT MARKETING EFFICIENCY: OPPORTUNITIES, RISKS, AND FUTURE PERSPECTIVES

   Diyora Makhmud kizi Usmonova, Ozodbek Abdurayim ugli Sodiqov

   ArticleOrganizational and Employee PerformanceZenodo (CERN European Organization for Nuclear Research)20260 citations

   ABIABI:AkademIndex/openalex/2026.article.015082

2. THE IMPACT OF GENERATIVE AI ON CONTENT MARKETING EFFICIENCY: OPPORTUNITIES, RISKS, AND FUTURE PERSPECTIVES

   Diyora Makhmud kizi Usmonova, Ozodbek Abdurayim ugli Sodiqov

   ArticleOrganizational and Employee PerformanceZenodo (CERN European Organization for Nuclear Research)20260 citations

   ABIABI:AkademIndex/openalex/2026.article.015106