Asia-Pacific Journal of Business Administration

1 works

Journal · ISSN 1757-4323

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   ArticleDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 citations

   ABIABI:AkademIndex/openalex/2025.article.000990