Innovative Marketing

1 works

Journal · ISSN 1814-2427

1. Mapping the evolution and intellectual structure of innovation marketing research: a comprehensive bibliometric analysis (1972-2025)

   Fozil Xolmurotov, Mavlyuda Gadoeva, Darmon Uraeva +4

   ArticleBig Data and Business IntelligenceInnovative Marketing20253 citations

   ABIABI:AkademIndex/openalex/2025.article.000839