The changes of women's image in new period Chinese advertisement

Abstract

During the history of Chinese advertisement,in the old period,because of sexual discrimination,women met an unfair treatment in the advertisement.But in new period's advertisement,women's image had a great improvement,because socialism established and the implement the policy of reform and opening to the outside world,which improve women's social status.It is also the result of media and advertisement designers' emphasized on improving female's image in advertisement.In the following days,with the development of age and society,advertisement should show women's image from new angle.

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