Marketing Strategy: Concepts And Implication

Abstract

In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. This research studies contemporary strategy concepts and the methods of its implementation, which is very needed in Uzbek economy.

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Identifiers

DOI

10.12955/ejbe.v4i0.158

Citations and references