Organizing Marketing Research and Information on Internet Marketing

Abstract

The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.

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DOI

10.33619/2414-2948/65/38

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