"FOOD PRODUCTS NATIONAL THEORETICAL AND METHODOLOGICAL BASIS OF BRAND CREATION"

Abstract

This article discusses the theoretical and methodological foundations for creating a national food brand, the author explains the terms "brand" and "national brand". The author presented scientific proposals and recommendations for the development of a marketing strategy for the formation of a national food brand.

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DOI

10.55439/eit/vol10_iss1/a34

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