STRATEGY FOR NATIONAL BRANDING OF FOOD PRODUCTS

Abstract

In this article have been discussed the theoretical and methodological foundations for creating a national food brand, the author explains the terms "brand" and "national brand". The author presented scientific proposals and recommendations for the development of a marketing strategy for the formation of a national food brand.

Topics

Identifiers

DOI

10.55439/eced/vol23_iss5/a3

Citations and references