← Back to work
Works cited by this work
14 works
Work: Factors affecting university brand capital in the process of transformation of the university system
An Examination of the Nature of Trust in Buyer-Seller Relationships
Patricia M. Doney, Joseph P. Cannon
Article19973 citationsABIHow brand awareness relates to market outcome, brand equity, and the marketing mix
Article20113 citationsABIAn Examination of Selected Marketing Mix Elements and Brand Equity
Bong-Goo Yoo, Naveen Donthu, Sungho Lee
Article20002 citationsABICreating Competitive Advantage Through Ingredient Branding and Brand Ecosystem
Article20082 citationsABIDo brand personality scales really measure brand personality?
Audrey Azoulay, Jean‐Noël Kapferer
Article20032 citationsABI