Article

Factors affecting university brand capital in the process of transformation of the university system

Nozima ZufarovaTashkent State University of Economics

2022en

ABI

Abstract

In this article, oligoh brand in the conditions of higher education system transformation factors affecting the capital have been determined. Quoted by the author Through the results of the SEM model, OTM has its own strength in building brand equity and that it is necessary to create its own strategy in relation to weak factors shows

Topics

Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation Cultural, Linguistic, Economic Studies

Identifiers

DOI: 10.55439/eit/vol10_iss4/a18

Citations and references

Cited by 014 references

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