Article

STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING

Safarov Bakhtior DjurakulovichTashkent State University Of Economics, Researcher Of The Department Of Marketing, Uzbekistan

International Journal Of Management And Economics Fundamentaljournal2023en

ABI

Abstract

The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.

Topics

Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Identifiers

DOI: 10.37547/ijmef/volume03issue05-07

Citations and references

Cited by 09 references

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