Article

CRITERIA FOR ADVERTISING EFFECTIVENESS

Aziza Arslonovna MuminovaDoctor of Philology Sciences, Department of General Linguistics, Uzbek State World Languages University, Tashkent, Uzbekistan

American Journal Of Philological Sciencesjournal2024en

ABI

Abstract

Based on the nature of their impact, advertising is divided into rational and emotional. Rational advertising appeals to the consciousness of a potential buyer and provides information about the advertised service or product: it provides evidence that convinces him, highlights the main features of the advertised service or product.

Topics

Digital Marketing and Social Media Marketing and Advertising Strategies

Identifiers

DOI: 10.37547/ajps/volume04issue06-02

Citations and references

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