Chapter

Strategic Approaches to Corporate Social Responsibility and Sustainable Development

Palanivel Rathinasabapathi VelmuruganAcademy of Maritime Education and Training, IndiaS. ArunkumarA. DeepanSambhram University, UzbekistanDeepa RajeshAcademy of Maritime Education and Training, India

Advances in marketing, customer relationship management, and e-services book seriesbook series2024en

ABI

Abstract

This chapter examines the integration of Corporate Social Responsibility (CSR) with marketing and financial strategies, focusing on the role of leadership in promoting sustainable development. It explores how transformational and ethical leadership can align CSR with marketing practices such as green and cause-related marketing, and financial strategies including sustainable investments. The chapter also addresses emerging trends like digital transformation and global sustainability standards, offering practical recommendations and insights through case studies. The goal is to illustrate how effective leadership can harmonize CSR efforts across organizational functions to achieve sustainability objectives.

Topics

Corporate Social Responsibility Reporting Environmental Sustainability in Business Innovation and Socioeconomic Development

Identifiers

DOI: 10.4018/979-8-3693-6685-1.ch013

Citations and references

Cited by 047 references

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