THE MAIN FEATURES OF E-COMMERCE DYNAMICS IN WORLD COUNTRIES
Abstract
The article analyzes the global dynamics of e-commerce, highlighting the factors contributing to its rise, obstaclesit faces, and regional disparities. It emphasizes how digital technologies such as blockchain, augmented reality, mobileoptimization, and artifcial intelligence are transforming consumer behavior and corporate structures on a global scale.The study demonstrates the dominance of major frms like Amazon and Alibaba, the rapid expansion in the Asia-Pacifcregion, and the disruptive potential of innovations such as drone delivery and voice commerce through statistical insightsand emerging trends. The essay concludes with a forecast on how automation, the Internet of Things, and decentralizednetworks will influence e-commerce systems in the future.