Works cited by this work

68 works

Work: Social Media Advertising as a Marketing Tool

1. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

   Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli +4

   Article20164 citations

   ABIABI:AkademIndex/openalex/2026.other.100587

2. The value relevance of digital marketing capabilities to firm performance

   Christian Homburg, Dominik M. Wielgos

   Article20223 citations

   ABIABI:AkademIndex/openalex/2026.other.100613

3. Digital Marketing Excellence

   Dave Chaffey, PR Smith

   Book20223 citations

   ABIABI:AkademIndex/openalex/2026.other.751849

4. Social media: The new hybrid element of the promotion mix

   W. Glynn Mangold, David J. Faulds

   Article20092 citations

   ABIABI:AkademIndex/openalex/2026.other.100583

5. Relationships between social Web, IMC and overall brand equity

   Maja Šerić

   Article20172 citations

   ABIABI:AkademIndex/openalex/2026.other.100591

6. Exploring Digital Marketing Strategies during the New Normal Era in Enhancing the Use of Digital Payment

   Gede Sri Darma, I Putu Teddy Noviana

   Article20202 citations

   ABIABI:AkademIndex/openalex/2026.other.114751

7. On risk, convenience, and Internet shopping behavior

   Amit Bhatnagar, Sanjog Misra, Hengyi Rao

   Article20002 citations

   ABIABI:AkademIndex/openalex/2026.other.354804

8. Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions

   Sanjukta Pookulangara, Kristian Koesler

   Article20112 citations

   ABIABI:AkademIndex/openalex/2026.other.404360

9. Social media and consumer engagement: a review and research agenda

   Victor A. Barger, James W. Peltier, Don E. Schultz

   Review article20162 citations

   ABIABI:AkademIndex/openalex/2026.other.440746

10. Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

    Yoo Jung Kim, Jinyoung Han

    Article20142 citations

    ABIABI:AkademIndex/openalex/2026.other.584451

11. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755497

12. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755498

13. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755499

14. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755500

15. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755501

16. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755502

17. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755503

18. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755504

19. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755505

20. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755506

21. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755507

22. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755508

23. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755509

24. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755510

25. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.755511