Works cited by this work

40 works

Work: Exploring the Impact of <scp>AI</scp> ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector

1. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

   Claes Fornell, David F. Larcker

   Article198121 citations

   ABIABI:AkademIndex/openalex/2026.other.053014

2. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

   Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

   Article202212 citations

   ABIABI:AkademIndex/openalex/2026.other.004548

3. Digital transformation: A multidisciplinary reflection and research agenda

   Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart +3

   Article201910 citations

   ABIABI:AkademIndex/openalex/2026.other.103246

4. Understanding Customer Experience Throughout the Customer Journey

   Katherine N. Lemon, Peter C. Verhoef

   Article20167 citations

   ABIABI:AkademIndex/openalex/2026.other.344956

5. Green Leadership, environmental knowledge Sharing, and sustainable performance in manufacturing Industry: Application from upper echelon theory

   Rizwan Ullah Khan, Abdul Saqib, Munir A. Abbasi +2

   Article20232 citations

   ABIABI:AkademIndex/openalex/2026.other.333779

6. Untitled

   Other1 citations

   ABIABI:AkademIndex/openalex/2026.other.861309

7. Untitled

   Other1 citations

   ABIABI:AkademIndex/openalex/2026.other.861310

8. Untitled

   Other1 citations

   ABIABI:AkademIndex/openalex/2026.other.861311

9. Untitled

   Other1 citations

   ABIABI:AkademIndex/openalex/2026.other.861312

10. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861313

11. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861314

12. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861315

13. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861316

14. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861317

15. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861318

16. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861319

17. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861320

18. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861321

19. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861322

20. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861323

21. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861324

22. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861325

23. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861326

24. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861327

25. Untitled

    Other1 citations

    ABIABI:AkademIndex/openalex/2026.other.861328