Laurie Hughes

3 works

Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Swansea, UK

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

3. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000041