Annals of Operations Research

1 works

Journal · ISSN 0254-5330

1. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000041