Mehrbakhsh Nilashi

2 works

Centre for Global Sustainability Studies (CGSS), Universiti Sains Malaysia, 11800, Penang, Malaysia

1. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000041

2. How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning

   Li‐Juan Hu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +1

   ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Tourism Research20251 citations

   ABIABI:AkademIndex/openalex/2025.article.001104