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Tat‐Huei Cham

39 works

Tashkent State University of Economics, Tashkent, Uzbekistan

  1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

    ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations
    ABI

  2. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

    Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

    ArticleDigital Marketing and Social MediaJournal of Business Research20234 citations
    ABI

  3. Counteracting the Impact of Online Fake News on Brands

    Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

    ArticleMisinformation and Its ImpactsJournal of Computer Information Systems20234 citations
    ABI

  4. Is face and information availability important in green purchasing among young consumers?

    Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

    ArticleEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 citations
    ABI

  5. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

    Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

    ChapterAugmented Reality ApplicationsStudies in computational intelligence20233 citations
    ABI

  6. Banking in the metaverse: a new frontier for financial institutions

    Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

    ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations
    ABI

  7. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

    Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

    ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations
    ABI

  8. Virtual reality in tourism: adoption scepticism and resistance

    Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    ArticleVirtual Reality Applications and ImpactsTourism Review20232 citations
    ABI

  9. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    ArticleConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 citations
    ABI

  10. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

    Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

    ArticleTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 citations
    ABI

  11. Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions

    Kim‐Lim Tan, Jie-Min Ho, Adriel K.S. Sim +2

    ArticleSport and Mega-Event ImpactsAsia Pacific Journal of Tourism Research20231 citations
    ABI

  12. How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning

    Li‐Juan Hu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +1

    ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Tourism Research20251 citations
    ABI

  13. The intangible values of live streaming and their effect on audience engagement

    Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

    ArticleDigital Marketing and Social MediaJournal of Marketing Analytics20230 citations
    ABI

  14. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

    Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

    ArticleOnline Learning and AnalyticsInternational Journal of Educational Management20230 citations
    ABI

  15. What Makes Social Work Meaningful? Evidence for a Curvilinear Relationship of Meaningful Work on Work Engagement with Psychological Capital as the Moderator

    Kim‐Lim Tan, Tat‐Huei Cham, Adriel K.S. Sim

    ArticleResilience and Mental HealthHuman Services Organizations Management Leadership & Governance20230 citations
    ABI

  16. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

    Kin Leong Tang, Huam Hon Tat, Tat‐Huei Cham +1

    ChapterTechnology Adoption and User BehaviourStudies in computational intelligence20230 citations
    ABI

  17. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

    ChapterVirtual Reality Applications and ImpactsStudies in computational intelligence20230 citations
    ABI

  18. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations
    ABI

  19. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

    ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations
    ABI

  20. Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

    Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei‐Han Tan +10

    ArticleAI in Service InteractionsJournal of Hospitality and Tourism Management20240 citations
    ABI

  21. Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work

    Kim‐Lim Tan, Peter S. Hofman, Nurhafihz Noor +3

    ArticleJob Satisfaction and Organizational BehaviorCurrent Issues in Tourism20240 citations
    ABI

  22. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

    Muhammad Rafiq, Tat‐Huei Cham, Siti Hamisah Tapsir +2

    ArticleEnvironmental Sustainability in BusinessJournal of Global Responsibility20240 citations
    ABI

  23. Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

    Eugene Cheng‐Xi Aw, Sujo Thomas, Ritesh Patel +2

    ArticleFinTech, Crowdfunding, Digital FinanceInternational Journal of Bank Marketing20240 citations
    ABI

  24. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

    R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

    ArticleConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 citations
    ABI

  25. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

    Boon Liat Cheng, Tat‐Huei Cham, Zijie Gao +3

    ArticleConsumer Attitudes and Food LabelingInternational Journal of Pharmaceutical and Healthcare Marketing20240 citations
    ABI