Chuen Khee Pek

3 works

School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Kuala Lumpur, Malaysia

1. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   ArticleEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 citations

   ABIABI:AkademIndex/openalex/2026.other.045871

2. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

   Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

   ChapterAugmented Reality ApplicationsStudies in computational intelligence20233 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000037

3. Virtual reality in tourism: adoption scepticism and resistance

   Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

   ArticleVirtual Reality Applications and ImpactsTourism Review20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000078