Eugene Cheng‐Xi Aw

11 works

UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

   Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

   ArticleDigital Marketing and Social MediaJournal of Business Research20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000075

3. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   ArticleMisinformation and Its ImpactsJournal of Computer Information Systems20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000414

4. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

5. Virtual reality in tourism: adoption scepticism and resistance

   Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

   ArticleVirtual Reality Applications and ImpactsTourism Review20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000078

6. How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning

   Li‐Juan Hu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +1

   ArticleConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Tourism Research20251 citations

   ABIABI:AkademIndex/openalex/2025.article.001104

7. Marketing micro-credentials: understanding learners' engagement and willingness to pay more

   Poh Kiong Tee, Tat‐Huei Cham, Eugene Cheng‐Xi Aw +2

   ArticleOnline Learning and AnalyticsInternational Journal of Educational Management20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000721

8. Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

   Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei‐Han Tan +10

   ArticleAI in Service InteractionsJournal of Hospitality and Tourism Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000016

9. Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

   Eugene Cheng‐Xi Aw, Sujo Thomas, Ritesh Patel +2

   ArticleFinTech, Crowdfunding, Digital FinanceInternational Journal of Bank Marketing20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000543

10. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

    Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

    ArticleInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 citations

    ABIABI:AkademIndex/openalex/2025.article.001692

11. Green growth through green production practices: The moderating role of stringent environmental policies in G8 countries

    Faiza Saleem, Muhammad Asif, Eugene Cheng‐Xi Aw +5

    ArticleEnergy, Environment, Economic GrowthEnergy & Environment20250 citations

    ABIABI:AkademIndex/openalex/2025.article.008068