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Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

Linjing LiuUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaEugene Cheng‐Xi AwCentre for Business Informatics and Industrial Management, UCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamChongqing University of Arts and Sciences, Chongqing, China
Asia Pacific Business Reviewjournal2025en
ABI

Abstract

No abstract available.

Topics

International Student and Expatriate ChallengesManagement and Marketing EducationDigital Marketing and Social Media

Identifiers

DOI
10.1080/13602381.2025.2452857

Citations and references

Cited by 089 references
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