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Management and Marketing Education

20 works

  1. What do Students Think of Your Elementary Course?

    Ronald J. Patten, Lawrence L. Steinmetz

    ArticleAccounting Education and CareersThe Accounting Review19660 citations
    ABI

  2. Final Report of a National Study on Diversity in Journalism and Mass Communication Education, Phase II

    Felecia G. Jones Ross, Carolyn A. Stroman, Linda Florence Callahan +3

    ArticleManagement and Marketing EducationJournalism & Mass Communication Educator20070 citations
    ABI

  3. Enhancing Employability Through Training and Assessment

    Rakesh Gupta, Sarika Tomar

    ArticleManagement and Marketing EducationManagement and Labour Studies20080 citations
    ABI

  4. The Case for Competition: Learning About Evidence-Based Management Through Case Competition

    Edward N. Gamble, R. Blake Jelley

    ArticleManagement and Marketing EducationAcademy of Management Learning and Education20140 citations
    ABI

  5. THE ROLE OF THE BRANDING AND INTEGRATED MARKETING COMMUNICATIONS TO CONSUMER PERCEPTION

    Gulnora Bekimbetova, Shakhzod Erkinov, Umidjon Rakhimov

    ArticleMarketing and Advertising StrategiesInterConf20210 citations
    ABI

  6. Impact of WIUT Library activities on labour market outcome

    Abbos Utkirov, Raufhon Salahodjaev

    PreprintLibrary Science and Information LiteracyResearch Square20210 citations
    ABI

  7. INTEGRAL MARKETING: FOUNDATIONS AND DEFINITIONS

    Mukhtasar Mansurdjanovna Ziyaeva

    ArticleManagement and Marketing EducationEuropean Journal of Economics and Management Sciences20230 citations
    ABI

  8. New pedagogical technologies in teaching marketing subject

    Maftuna Karimova

    ArticleManagement and Marketing Education20240 citations
    ABI

  9. Navigating Higher Education: Exploring the Influence of Marketing Strategies on Student Choice

    Fitriyah Amaliyah Firdaus, Didik Hariyanto, Poppy Febriana +1

    ChapterManagement and Marketing EducationAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research20240 citations
    ABI

  10. University Malaysia Pahang Al-Sultan Abdullah: Building a Global Brand

    Basheer Al-haimi, Daing Nasir Ibrahim

    ChapterHigher Education Governance and DevelopmentBusiness Cases Review20240 citations
    ABI

  11. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

    Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

    ArticleInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 citations
    ABI

  12. PRАGMАTIK KOMPETENSIYАDА INGLIZ TILINI O‘QITISHDА ONLАYN TА’LIMNING АHАMIYАTI

    Shаxnozа Xolmurаdovа

    ArticleDermatology and Skin DiseasesTamaddun nuri.20250 citations
    ABI

  13. The role of needs analysis in effective Business English course design

    Makhliyo Yuldashevna Mirzaakhmedova

    ArticleManagement and Marketing EducationOpen MIND20260 citations
    ABI

  14. The role of needs analysis in effective Business English course design

    Makhliyo Yuldashevna Mirzaakhmedova

    ArticleManagement and Marketing EducationZenodo (CERN European Organization for Nuclear Research)20260 citations
    ABI

  15. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

    Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

    ArticleManagement and Marketing EducationApplied AI Letters20260 citations
    ABI

  16. Network Marketing Within the Commercial Discourse System: Linguistic Strategies and Mechanisms of Pragmatic Influence

    Kholisova Gavkharoy Mannobjon qizi

    ArticleOrganizational Management and LeadershipAmerican Journal Of Philological Sciences20260 citations
    ABI

  17. Implementation of digital marketing strategies to enhance private education customer loyalty and brand trust

    Bekzodjon Oblakulov

    ArticleManagement and Marketing EducationAcademia Open20260 citations
    ABI

  18. MARKETING MANAGEMENT IN HIGHER EDUCATION UNDER COMPETITIVE PRESSURE: EVIDENCE FROM DEVELOPING ECONOMIES

    Barno Tukhtanazarova

    ArticleManagement and Marketing EducationZenodo (CERN European Organization for Nuclear Research)20260 citations
    ABI

  19. MARKETING MANAGEMENT IN HIGHER EDUCATION UNDER COMPETITIVE PRESSURE: EVIDENCE FROM DEVELOPING ECONOMIES

    Barno Tukhtanazarova

    ArticleManagement and Marketing EducationZenodo (CERN European Organization for Nuclear Research)20260 citations
    ABI

  20. Hybrid Didactic Methods for Modernizing Economic Education

    Nigora Sayfullaeva, Obidjon Khamidov, Siddik Kakhkhorov +2

    ChapterInnovations in Educational MethodsLecture notes in networks and systems20260 citations
    ABI