Poppy Febriana

3 works

) Communication Studies Program, University of Muhammadiyah Sidoarjo, Indonesia

1. Navigating Higher Education: Exploring the Influence of Marketing Strategies on Student Choice

   Fitriyah Amaliyah Firdaus, Didik Hariyanto, Poppy Febriana +1

   ChapterManagement and Marketing EducationAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research20240 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000297

2. Decoding City Branding Through Social Media: Overseas Student Perceptions of an Instagram Account

   Ajeng Febilianingtyas, Poppy Febriana, Ferry Adhi Dharma +1

   ChapterMultilingual Education and PolicyAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research20240 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000302

3. Media Usage Motivations and Netflix Video Viewer Satisfaction in East Java

   Totok Wahyu Abadi, Syania Fidya Refisca, Poppy Febriana +1

   ArticleSMEs Development and Digital MarketingThe Journal of Society & Media20250 citations

   ABIABI:AkademIndex/openalex/2025.article.009114