Latha Arumugham

1 works

KCT Business School Kumaraguru College of Technology Coimbatore India

1. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

   Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

   ArticleManagement and Marketing EducationApplied AI Letters20260 citations

   ABIABI:AkademIndex/openalex/2026.article.006486