Linjing Liu

1 works

UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

1. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   ArticleInternational Student and Expatriate ChallengesAsia Pacific Business Review20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001692