International Journal of Bank Marketing

2 works

Journal · ISSN 0265-2323

1. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

2. Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

   Eugene Cheng‐Xi Aw, Sujo Thomas, Ritesh Patel +2

   ArticleFinTech, Crowdfunding, Digital FinanceInternational Journal of Bank Marketing20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000543