Keng‐Boon Ooi

7 works

Faculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Malaysia

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   ArticleVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 citations

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Counteracting the Impact of Online Fake News on Brands

   Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

   ArticleMisinformation and Its ImpactsJournal of Computer Information Systems20234 citations

   ABIABI:AkademIndex/openalex/2023.article.000414

3. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   ArticleVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000040

4. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   ArticleVirtual Reality Applications and ImpactsAnnals of Operations Research20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000041

5. Virtual reality in tourism: adoption scepticism and resistance

   Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

   ArticleVirtual Reality Applications and ImpactsTourism Review20232 citations

   ABIABI:AkademIndex/openalex/2023.article.000078

6. Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda

   Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei‐Han Tan +10

   ArticleAI in Service InteractionsJournal of Hospitality and Tourism Management20240 citations

   ABIABI:AkademIndex/openalex/2024.article.000016

7. Unveiling the Potential of Corporate Digital Responsibility (CDR)

   Sriparna Basu, Sonika Jha, Keng‐Boon Ooi +1

   ArticleOpen Source Software InnovationsJournal of Computer Information Systems20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001871