Prio Utomo

3 works

Department of Technology Management, Universitas Multimedia Nusantara, Tangerang, Banten, Indonesia

1. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

   Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

   ChapterAugmented Reality ApplicationsStudies in computational intelligence20233 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000037

2. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

   Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

   ArticleDigital Marketing and Social MediaJournal of Creative Communications20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002275

3. Future Trends and Research Directions in Green Manufacturing

   Prio Utomo, Tat‐Huei Cham, Ahsan Anwar +2

   ChapterEnergy Efficiency and Management20250 citations

   ABIABI:AkademIndex/openalex/2025.chapter.000561