Journal of Creative Communications

1 works

Journal · ISSN 0973-2586

1. Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

   Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev +1

   ArticleDigital Marketing and Social MediaJournal of Creative Communications20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002275