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Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

Qianru HuangUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaOmkar DastaneUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamTashkent State University of Economics, Tashkent, UzbekistanJun‐Hwa CheahNorwich Business School, University of East Anglia, Norwich, United Kingdom
Journal of Retailing and Consumer Servicesjournal2024en
ABI

Abstract

No abstract available.

Topics

Consumer Retail Behavior StudiesTechnology Adoption and User BehaviourDigital Marketing and Social Media

Identifiers

DOI
10.1016/j.jretconser.2024.103707

Citations and references

Cited by 2138 references
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