Qianru Huang

1 works

UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   ArticleConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 citations

   ABIABI:AkademIndex/openalex/2024.article.000027