Journal of Retailing and Consumer Services

2 works

Journal · ISSN 0969-6989

1. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

   Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

   ArticleConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 citations

   ABIABI:AkademIndex/openalex/2024.article.000027

2. Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary

   Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan +1

   ArticleHalal products and consumer behaviorJournal of Retailing and Consumer Services20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002476