Article

Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary

Qurat Ul AinDCU Business School, Dublin City University, IrelandShahid RasoolAzman Hashim International Business School, University Technology Malaysia, Kuala Lumpur, MalaysiaMuhammad ZeshanSchool of Business and Economics, Westminster International University in Tashkent, Tashkent, UzbekistanDamien ChaneyEM Normandie, Metis Lab, 30-32 Rue Henri Barbusse, 92110, Clichy, France

Journal of Retailing and Consumer Servicesjournal2025en

ABI

Abstract

No abstract available.

Topics

Halal products and consumer behavior Islamic Finance and Banking Studies Consumer Behavior in Brand Consumption and Identification

Identifiers

DOI: 10.1016/j.jretconser.2025.104591

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Cited by 048 references

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