Qurat Ul Ain

1 works

DCU Business School, Dublin City University, Ireland

1. Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary

   Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan +1

   ArticleHalal products and consumer behaviorJournal of Retailing and Consumer Services20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002476