Chapter

Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

Chee-Hua ChinCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaEk-Tee NgianCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, MalaysiaSiew-Chen SimFaculty of Arts and Social Sciences, University of Nottingham Malaysia, 43500, Semenyih, Selangor Darul Ehsan, MalaysiaJill Pei-Wah LingCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, Malaysia

Studies in computational intelligencebook series2023en

ABI

Abstract

No abstract available.

Topics

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Media Influence and Health

Identifiers

DOI: 10.1007/978-3-031-48397-4_7

Citations and references

Cited by 097 references

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