Siew-Chen Sim

1 works

Faculty of Arts and Social Sciences, University of Nottingham Malaysia, 43500, Semenyih, Selangor Darul Ehsan, Malaysia

1. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000132