Winnie Poh-Ming Wong

2 works

Centre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, Malaysia

1. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000132

2. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

   Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000162